The "Trazano" and "Yartu" brands at the English Premier League match

News of a partnership between leading Chinese tire brand ZC Rubber and Premier League football club Arsenal emerged in early December 2023. 

By December 29, evidence of the partnership was visible during Arsenal's 2-0 match against West Ham. Whatever the outcome of the match, the coverage became a win for some of the lesser-known ZC Rubber brands.