Tyres Hankook

The Korean company Hankook was founded in 1941, then it was called Chosun Tire Industrial Co., Ltd and was engaged in the production of various tires. The company received its current name only in 1955.

In 1981, the company opened its representation in America, and in 1996, its representation appeared in the Netherlands. This company is the first among Asian representatives to sign a contract with Ford to supply various tires for cars.

Currently, three plants are operating in South Korea, the latest of which is equipped with the latest equipment. Thanks to this, the company's management can plan for the future without any problems, as they are fully confident in it.

Many car manufacturers have chosen this company as the official tire supplier for their cars, which already says a lot. Even the German car manufacturer Opel chose Hankook to equip its cars with tires. In the 1990s and 2000s, the company's tires were among the winners of the conducted tests. This made them so popular all over the world.

The company has a total of 4 headquarters, around 20 foreign subsidiaries. A lot of time and effort is spent on developing new technologies used in tire manufacturing. There are 5 major research centers where the best specialists work. In total, the company employs approximately 14,000 employees.

With the construction of a plant in Hungary, the main European office is trying to achieve an increase in sales in Europe. The company's main goal is to take third place in the European market and firmly establish itself there.

Starting from 2008, the focus was on increasing the company's value and expanding services through the use of high-quality communications.

Particular attention is also paid to the sales of Hankook tires, the distributor network is constantly expanding worldwide, and new sales channels are being established. The company does not want to be content with the title of a regular tire supplier; it wants to occupy the premium sector. Close work with competitors allows for a quick response to price changes according to market demand. By comparing the cost of tires in different countries, it is possible to level the cost to the upper level. As a result, sales volumes do not decrease, but only increase.

The constant introduction of new technologies and achievements makes it possible to improve the driving parameters of tires while reducing the cost of products.

Work is also being carried out with consumers, all their requests are taken into account, and when expanding the model range, tires that fully meet the requests of consumers appear. The company values its reputation, so a heightened quality control system operates in production, which completely eliminates the possibility of a defective batch reaching the consumer. All this has made the company one of the most recognizable in the world.

Tires from this manufacturer appeared in Russia in 1995, and since then, they have been very popular. During the sales period, not a single consumer has written a complaint regarding the quality of these tires. According to surveys, the tires have an optimal price/quality ratio.

Russian consumers can buy these tires in any size, which can be installed on all types of cars. The best technologies and materials are used in the production of tires, so they have excellent driving qualities.

Currently, tires are supplied to more than 180 different countries, and the company ranks seventh in the world in terms of trade turnover.