ZC Rubber strengthens its position in Europe by investing in Tianli

Growth in a new market can be both organic and acquired. Zhongce Rubber (ZC Rubber) chose the latter path for the development of its off-highway tire segment, incorporating the Tianli brand into its family after acquiring Tianjin United Tire & Rubber International Co. (TUTRIC) in early 2022.

China's largest tire manufacturer is now investing $400 million to upgrade Tianli's plant in Tianjin.