In Russia, they will produce tires of the "ultra-premium" class

The Cordiant tire cluster intends to add a new brand to its portfolio, belonging to the "ultra-premium" category and targeting owners of expensive cars who earn "above average" and highly value comfort. Due to this positioning, the lineup will include large-size tires with a rim diameter from 16 to 22 inches.

Currently, Cordiant produces passenger tires Cordiant, Tunga, Torero, and Gislaved, with the latter belonging to the premium segment, and the new brand will be "a step above".

Plans to launch a new brand for the higher price segment were reported at the end of last year, and at that time, the media noted that tires under the new brand would be produced at the former Bridgestone plant in the Ulyanovsk region, which has since been renamed Gislaved.

In July 2024, it was announced that a branch of the NTC Intair had been opened at the Ulyanovsk plant, which would be engaged in the development of new tires, including premium-level ones. The name of the new brand has not been disclosed yet.

In 2024, Cordiant registered a number of trademarks, for example, Ditmar Holt, but how it will be used is unknown.

Source: Quto.