Sailun Boosts Sales
According to the results of 2024, Sailun sales volumes grew by 22.4% to 31.8 billion yuan (4.37 billion dollars), while net profit increased by 31.4% to 4.063 billion yuan (560 million dollars), and all major operating indicators for the reporting period reached historical highs.
As noted in Sailun, in the challenging conditions of slow global economic recovery and manifestations of protectionism, the company continues to actively implement its development strategy in the global market, and last year, production capacity was fully utilized, which allowed the release of 74.8 million tires, and sales totaled 72.1 million units of products, and these two indicators increased by 27.59 and 29.34%, respectively, compared to 2023. Revenue outside of China grew by 23.6% to 23.8 billion yuan (3.27 billion dollars), and Sailun also increased the production of tires of various categories. Thus, the production of passenger and truck tires increased by 8 million and 950 thousand units, respectively, and tires for special equipment - by 42 thousand tons.
Sailun was one of the first tire companies to localize production outside the country, and now the sites in Vietnam and Cambodia make a significant contribution to improving financial performance. In 2024, the subsidiary Sailun Vietnam received revenue of 8.644 billion yuan (1.2 billion dollars), which is 20% more than a year earlier. At the same time, Cart Tire, Sailun's subsidiary in Cambodia, increased its turnover by 73% to 4.039 billion yuan (560 million dollars). Now Sailun is increasing the capacity of the Cambodian enterprise, as well as building new plants in Indonesia and Mexico, and after the implementation of all projects, the company's annual capacity will be 106 million passenger and 27.65 million truck tires, as well as 447 thousand tons of tires for specialized equipment.
In 2024, Sailun also invested about 1 billion yuan (140 million dollars) in research and development, increasing capital investments by 20.62% compared to 2023, and the company emphasizes that new developments and innovations are a key factor for business development in conditions of tough competition in the market. The introduction of new technologies is reflected in the results of Sailun tires in independent tests, and in 2025, the summer model Sailun Atrezzo ZSR2 entered the top ten according to the results of the large test of Auto Bild, in which 52 participants took part. This is the best result for tires from Chinese manufacturers in the entire 39-year history of the publication. In addition, Sailun is actively developing the production of OTR tires and is now capable of producing a wide range of products for this segment, which includes tires with a diameter of 49 to 63 inches for agricultural, construction and other special equipment.
Sailun says that now the lag of Chinese tires from the products of foreign brands is gradually decreasing, and the company is working to bring its tires to the level of characteristics of models from leading global brands. Sailun is also increasing brand awareness through participation in various motorsport events, including rallies, drift and the Formula 4 championship. The primary equipment segment is also not being ignored, and in early 2025, it was announced that Sailun, together with Xiaomi, developed sports tires Sailun Podium Track PT01 for the new sports car SU7 Ultra with a power of over 1500 horsepower, which "strengthened the brand's influence in the premium car tire market".
Last year, Sailun ranked 108th in the list of the 500 most expensive brands in China and 321st in a similar rating across Asia. At the same time, the value of the tire brand demonstrates double-digit growth for seven years in a row.
In 2025, Sailun maintains its growth rates, and in the first quarter, sales grew by 16.84% to 8.411 billion yuan (1.16 billion dollars), and net profit increased by 0.47% to 1.039 billion yuan (140 million dollars).