Pirelli raises prices

Pirelli announced that due to the crisis in the Middle East, it is introducing a plan to mitigate its consequences, which includes raising prices and further reducing costs. In addition, an analysis of logistics flows will be carried out and temporary increases in reserve stocks of critical raw materials will be made to ensure production continuity. 

As reported by analysts from Bank of America, who participated in a meeting with Pirelli's investor relations team, the company's decision to raise product prices will come into full effect next month. According to them, the increase in the cost of tires and the reduction in expenses are expected to partially offset the rise in raw material costs associated with the Middle East crisis, which, according to Pirelli's estimates, will result in additional costs of 20 million euros in 2026.

Pirelli also presented its final financial results for 2025, indicating that the measures taken, as well as expectations of a gradual normalization of expenses and a decrease in raw material price volatility in the second half of 2026, allowed the company to confirm its forecasts for the entire year.