Michelin remains the most expensive and strongest tire brand

Michelin has maintained its position as the world's most valuable tire brand for the ninth consecutive year, with the French brand's value growing by 17% over the past year to $10.3 billion. This is according to a new report by Brand Finance, the world's leading brand valuation consultancy.

The value of the Singaporean brand Giti has grown the most over the year, by 38%, to $1.5 billion, followed by the Chinese brand Sailun, which has demonstrated a 37% growth to $1.2 billion. Sailun still occupies 10th place in the ranking, and analysts stated that several other brands from China, such as Linglong, Triangle, Sentury, and Double Coin, are also continuing to strengthen their international presence.

Bridgestone remains in second place in the list of the most valuable tire brands, with its value increasing by 6% to $8.8 billion, and Continental occupies the third spot with a value of $4 billion. The 25 most valuable brands are now worth $42.3 billion, which is 9% more than the previous year, and Brand Finance notes that growth continues despite "persistent geopolitical uncertainties, supply chain disruptions, and increased competition in the tire sector".

Michelin has also retained its status as the strongest tire brand with a rating of 93.2 on the Brand Strength Index (BSI), and only the French received a brand strength rating of AAA+. Thanks to this, Michelin also became the strongest French brand in 2026 and first entered the top 10 across all industries.

The Indian company Apollo Tyres has most significantly increased its BSI over the year (to 80.6), which, as experts point out, reflects changes in consumer perception of the brand, growth in its value in India, and increased recognition at the international level.

According to Lorenzo Coruzzi, Director of Brand Valuation at Brand Finance, the fact that Michelin has consistently held the top spot in the list of the most valuable tire brands for almost 10 years demonstrates the "enduring value of a strong brand in a highly competitive market", and "outstanding results in terms of reputation, consideration, and price agreement confirm the solidity of Michelin's positions in the main global markets".

Coruzzi added that the rapid development of brands such as Giti, Sailun, and Apollo indicates that "the competitive dynamics in the tire industry are changing rapidly, and new brands are successfully strengthening their reputation and expanding their presence in the global market".