Linglong has become a partner of the "Chicago Bulls"

Chinese tire company Linglong Tire, which already collaborates with London's "Chelsea" and Madrid's "Real" in football, announced that it continues to invest in sports marketing and has signed a sponsorship agreement with the famous American basketball club "Chicago Bulls".

The "Bulls" aim to attract more fans around the world and develop strategic partnership relationships with various brands, which corresponds to our corporate philosophy, - noted in Linglong, adding that cooperation with the club should help the company achieve its goals of expanding its presence in the North American market.

"We have already created such brands as Green Max, Atlas and Evoluxx for the North American market, and in the future, as the production site in Brazil develops, Linglong will gradually build a supply network covering the entire region," - the company stated.

As part of the partnership with the "Chicago Bulls", the company will implement various marketing initiatives and, for example, will support the club's next game dedicated to the Chinese New Year, which will take place on February 19, 2026, in honor of the beginning of the Year of the Horse.

Photo: nba.com