Passenger tires Nokian have been assigned a new symbol

According to the decision of the Suomalainen työ association, which unites both small companies and large international corporations creating jobs in Finland, Nokian passenger car tires from the Hakka and Hakkapeliitta lines were awarded a symbol in the form of a key with the Finnish flag. This means that the product is made using at least 50% Finnish components, and in 2023, the Nokian Heavy Tyres division, which produces tires for trucks and special equipment, also received the opportunity to use this symbol.

"We are proud of our heritage in Finland and our northern know-how, which is used in the production of premium Nokian Tyres Hakkapeliitta and Nokian Tyres Hakka products," said Ville Nikkola, head of Nokian sales in the Finnish market. "The 'key-flag' symbol is a sign that the product is the result of Finnish labor and is well known to consumers. We are glad that it has now been awarded to our tires produced in Finland for motorists from Northern Europe."

The Hakkapeliitta winter tires and Hakka summer tires are produced at the Nokia plant in Finland, where Nokian's main research and development center is also located, and product testing is also carried out in the country.

Nokian has a history dating back to 1898, and tire production began in 1932. The first product in this segment was the Kesäpinta summer tire, in 1934 winter tires were released, one of the first on the global market, and in 1936, winter tires under the Hakkapeliitta brand for passenger cars were presented.

Now, studded and friction winter tires Hakkapeliitta, as well as summer models from the Hakka line, are developed in Nokia, where there is also a testing ground. Winter testing is carried out at the Nokian testing center in Ivalo, Finnish Lapland. All tires from both families are designed for use in northern countries.

"Nokian Tyres Hakkapeliitta winter tires, as well as Nokian Tyres Hakka summer tires, are designed to withstand all tests in the conditions of their northern homeland, that is, to work efficiently in harsh winters on ice and snow, as well as in summer months from spring morning frosts to strong autumn rains," noted Nikkola, adding that "the main priority in our work is to ensure safety, but for us, the environmental friendliness of the product is also very important".

The Nokia plant has continued to modernize throughout its long history, and currently, all the electricity used at the enterprise is generated without carbon dioxide emissions. In addition, most of the steam is also generated without CO2 emissions, and since 2015, the plant has switched to waste-free production. The Nokia industrial complex has also received the International Sustainability and Carbon Certification (ISCC) Plus certificate, which means that the plant can introduce new environmentally friendly raw materials into production.

"Nokian Tyres Hakkapeliitta winter tires have already become a legend in Northern Europe, and they, like Nokian Tyres Hakka summer tires, are produced in the same walls of the Nokia plant as their predecessors in the 1930s," Nikkola summed up.

Nokian officially left Russia in 2023, and not so long ago, Ikon Tyres, which operates on the former capacities of the Finnish concern in the Leningrad region, presented its first winter tires of its own design.