"Cordiant" received the award for the best infopovod of the year

The communication campaign of "Cordiant", created on the occasion of the release of the millionth tire at the Gislaved plant in Ulyanovsk a year after its restart, received the "Infopovod-2025" award, which was awarded to it by the Russian analytical company "Medialogia" in the category "Consumer goods".

According to the tire manufacturer, the award-winning campaign gained over 400 publications with a reach of over 17 million people, and experts noted its "high efficiency in covering a significant event for the tire industry".

The former Bridgestone plant was idle for almost three years, and the millionth tire, which was the winter studded Gislaved SpikeControl, was released less than a year after the production restart. By the end of last year, the enterprise reached the planned production level of 1.2 million tires and mastered 148 tire sizes under the Gislaved and Cordiant brands.

The "Infopovod" award is presented annually to "key PR cases in the Russian market, which demonstrate a non-standard approach and create public resonance in the media and social networks". This year, more than 300 infopovods were considered in six categories, and in the consumer goods segment, in addition to "Cordiant", the award was received, for example, by "Cherkizovo" and "Abrau-Durso", which released, respectively, sausage over a meter long and dumplings with strawberries and sparkling wine.