Gastrogate from Viatti received an award

Although Guide Michelin has left Russia, it has been "import-substituted", and Trading House "Kama", the official distributor of Kama Tyres, together with the Genius Group agency, has launched the "Gastronomic Guide from Viatti - "There is somewhere to go"", which recently received the "MediaCulture-2025" award in the nomination "Best Creative Concept of an Advertising Project".

The project was noted for "integrating automotive themes with gastronomic routes across Russia, which allowed to reveal the philosophy of the Viatti brand in a new way", and represents recommendations for places with interesting local cuisine located on popular routes.

"Viatti is a brand for those who love spending time behind the wheel and choose reliability, - noted Timur Sharipov, Executive Director of TD "Kama". - The Gastronomic Guide has become part of this philosophy, combining the quality of our tires with the opportunity to expand the geography of trips and discover new directions, flavors and traditions".

The "MediaCulture" award is given to the best projects and teams in the field of advertising, marketing and media communications.