Cordiant has received the award "Brand №1 in Russia"
The Cordiant brand has won the “Brand No. 1 in Russia 2026” award in the “Automotive Tires” category. This marks the brand's second victory in the competition, having previously been a winner in 2017.
The award is granted not by experts or a jury, but by end users through open voting—meaning survey forms do not include pre-defined answer options, allowing consumers to choose any brand they prefer. The award has been presented for 28 years, and organizers note that “in an era of rapid change and high consumer demands, trust has become the key asset of a brand, defining its reputation, resilience, and market leadership.”
Cordiant tires have been available since 2006, and last year the brand’s share in the mid-price segment of the Russian market reached 18%. Production takes place in Yaroslavl, Omsk, and Ulyanovsk, and the product range includes 16 tire models—14 passenger car and four light truck tires—available in sizes from 13 to 20 inches.
“Cordiant’s return among the winners of ‘Brand No. 1 in Russia’ confirms car owners’ trust in the Cordiant brand and their confidence in the quality of its tires,” the company says.
