Bridgestone collaborates with Microsoft to accelerate digital transformation

As part of the partnership between Bridgestone and Microsoft, the tire manufacturer will use Microsoft Azure to accelerate the development of its tires and market launch strategy. This decision was made to support the digital transformation and portfolio of sustainable solutions of Bridgestone.

With Azure, the tire manufacturer wants to increase the value of its products for global fleets and OEM customers by integrating advanced tire analytics for better understanding of tire wear and carcass condition. This, in turn, will allow for improved tire retreading and informing customers or fleet managers of the need for tire maintenance.