Bridgestone plans to set a new personal record

Bridgestone company is aiming to increase its profit to a record high in the near future over the past ten years. This is planned to be achieved through the expansion of the range of produced products and the increase in sales of "high-functional products", such as tires with Run-Flat technology. This technology allows for movement after a puncture and thereby having the opportunity to drive to the nearest tire service.

Also, the Japanese tire corporation plans to increase the production of fuel-saving tires, establish the production of aircraft tires and large-size tires for mining and construction equipment. To achieve the latter, the opening of a new plant is planned for 2015, which will be located in Thailand. This was announced by Akihiro Eto, the company's financial director, at a recent press conference.

All these efforts are aimed at one thing: achieving the maximum profit over the past ten years and striving to catch up with its principal competitor, Michelin, in terms of sales. This year, Bridgestone's margin is estimated at 9.2%, while Michelin's, according to expert forecasts, will be 11%. The maximum operating profit margin to date for the Japanese company was recorded in 1999 and was 11.4%.

Bridgestone plans to achieve a fifty-percent growth in operating profit compared to last year. In this case, it should be $3.6 billion.