Will the Viatti brand enter the premium segment?

During the recent celebration of Chemist's Day in Nizhnekamsk, a large-scale exhibition was held with the participation of more than 20 enterprises from Tatarstan, which was attended by the head of the republic, Rustam Minnikhanov, and one of the exhibitors was Kama Tyres, which presented truck CMK tires, as well as two new passenger car models under the Viatti brand: Altro WST and Altro WF in size 235/55 R19, the company's press service reported.

According to available sources, the new tires belong to the category of winter tires (and, judging by the names, the first one is studded and the second one is frictional), and what is interesting is that the company calls them premium-class tires, and in the report of Nizhnekamskshina for 2025, one of the strategic tasks is to bring new products of the B segment to the market with "higher price positioning relative to old lines", which is expected to improve sales profitability.

Currently, most premium foreign brands do not officially operate on the Russian market, and only Pirelli remains, and among domestic brands in this segment, there are Ikon Autograph from Ikon Tyres and Gislaved from Cordiant.

The report of Nizhnekamskshina also states that the company is implementing a project to organize the production of tires with a CMK structure for crossovers and SUVs with a rim diameter from 19 to 21 inches. In addition, the modernization of the 1st stream for the production of budget passenger and light truck tires of the new generation is planned "for successful competition with Asian manufacturers".