Alliance became the sponsor of the European Tractor Pulling Championship

Tire brand Alliance will act as a partner of the Eurocup Series championship, held by the European Tractor Pulling Commission (ETPC). The agreement was signed for two years, and Alliance emphasizes that with the help of sponsorship, they are "expanding their commitment to supporting the agricultural community in key European markets".

"Tractor pulling is a unique type of motorsport where specially modified tractors pull heavy sleds, usually over a distance of 100 to 120 meters. As the sled moves forward, it becomes increasingly heavy, increasing the demands on the tractor's power and endurance, and the main goal is not speed, but how far the tractor can pull the load," Alliance notes. "The competitions attract a diverse audience, including farmers, motorsport fans, engineers, and families who want to spend an interesting day".

In 2025, the stages of the Eurocup Series will take place across Europe. The season will start in April with competitions in Germany, followed by events in Denmark, Sweden, Switzerland, Belgium, France, and the UK, with the final taking place in Eijssell (Netherlands) in late September. For Alliance, the cooperation with ETPC has become the first sponsorship program in world motorsport.

In 2025, the Alliance brand celebrates its 70th anniversary, and another important event was the sale of the millionth Alliance Agri Star II agricultural tire.

"Reaching the milestone of 1 million Agri Star II tires sold and celebrating Alliance's 70th anniversary reflect the brand's development and its commitment to effective customer service in the agricultural sector," the company noted.

Photo: ETPC