TyreSafe launches "Caught in the ACT" campaign

TyreSafe has launched its flagship campaign to coincide with October’s Tyre Safety Month. Tyre Safety Month, which aims to raise awareness of the role of tyres in road safety, is a cornerstone of the road safety calendar and an opportunity to highlight the importance of regular tyre maintenance.

As part of this year’s campaign, announced at a TyreSafe media briefing earlier this year, TyreSafe is calling on drivers and riders to join the campaign by embracing a superhero theme and comic book-inspired visuals to make tyre safety more engaging, helping motorists see themselves as tyre safety heroes.