The brand value of Guizhou Tyre Advance has risen to 7.274 billion yuan, rising by 18 places

On June 19, the 21st World Brand Conference was held in Beijing, organized by World Brand Lab, World Manager, World Entrepreneur, Presidential Review, and Super Finance. Management gurus from Harvard, Yale, Oxford, and INSEAD attended the World Brand Conference, delivered keynote speeches, and interacted with 600 entrepreneurs and managers. Guizhou Tyre has been invited to participate in the World Brand Congress for three consecutive years.

World Brand Lab is an international organization that researches brand value, fully owned by the world's leading digital technology and strategy consulting company, with research results that have become an important basis for evaluating intangible assets in the process of mergers and acquisitions of many enterprises.

In the "Top 500 Most Valuable Brands in China" ranking, which has been published for 21 consecutive years, the brand value is assessed using the method of present value of profits. In this annual report, based on financial data, brand strength, and consumer behavior analysis, Guizhou Tyre Advance ranked 279th in the list of the top 500 most valuable brands in China in 2024, with a brand value of 38.569 billion yuan, thanks to its core technological products for enhancing marketing influence, building digital channels, strengthening digital marketing, and promoting new media, as well as building a digital brand.