Chairman Xiongying outlined a new era: Focus on quality, brand and digital transformation

Against the backdrop of increasing market pressure and turbulence, the Chinese company Xiongying Tire Group held its key annual event, gathering more than 300 partners. The central idea was not just planning volumes, but moving to a more mature philosophy - "Growth through Sustainability". 

Chairman Chen Haifeng emphasized that in an era of uncertainty, it is not those who run the fastest who survive, but those who know how to maintain balance. As part of the new strategy, the company is focusing on strengthening its core - improving all-steel and expanding semi-steel tire production, while investing in digitalization and environmental friendliness to activate sustainable operational potential.