Nexen has become a partner of Al-Nasr FC

Nexen Tire has signed a partnership agreement with the Dubai-based football club "Al-Nasr" (UAE), the company reported, adding that this is the first such sponsorship initiative for the tire manufacturer in the Middle East.

"Al-Nasr" competes in the UAE Pro League and is the oldest football club in the country, founded in 1945. The new partnership is expected to help Nexen expand its presence in the Middle East, which the company considers an important market where car sales are growing rapidly due to economic development, population growth, and the lifting of driving bans for women. Nexen itself is also increasing sales in the region, and since 2012, the company's tires have been installed on Dubai taxis.

Nexen currently collaborates with sports clubs in the USA and Europe. The company is a partner of Manchester City FC in England, as well as Juventus and Milan in Italy. Additionally, sponsorship agreements have been signed with five participants in the German Bundesliga, as well as the American baseball club "San Diego Padres" and the Lithuanian basketball team "Žalgiris".

According to Nexen, sports marketing has helped the company increase revenue in Europe, a key market for the company, which has been growing for the third year in a row and reached 1 trillion won (670 million euros) for the first time in 2023. This year, the European market accounts for 37% of Nexen's sales.

"Sports marketing is the best way to tell our brand story and strengthen ties with customers," the company added. "Through the sponsorship of 'Al-Nasr', we will expand our presence in the Middle East, increase brand awareness, and continue to develop partnerships with local partners."