The Galaxy brand enters the ATV segment

Yokohama-ATG launches a new advertising campaign dedicated to the more than 100-year history of the Galaxy brand, and introduces it to the segment of tires for quad bikes and ATVs, which will join the tires for construction, agricultural, industrial and other special equipment.

"For all of us, this is a reason for pride, as we celebrate over 100 years of leadership in the OTR tire segment," said Angelo Noronha, CEO of Y-ATG. "As part of the new campaign, we will tell the story of the brand's successes, deeply rooted in customer focus, and we are grateful to our partners who have trusted and supported us throughout this time, as well as now, as the brand moves towards its next centenary anniversary."

Regarding the release of tires for ATV/UTV, the company says that "the strategic expansion of the range confirms our commitment to providing high-performance solutions for an increasingly wide range of applications, leveraging our proven advantages in innovation and reliable product development."