Dealer Tire enters European sales channel

As part of its international expansion, Dealer Tire has entered Germany and thus Europe. The American company has been supplying consumer tires with OEM labeling to car dealerships for replacement on its home market for a quarter of a century, and seven years ago launched this business model, which has been successful, in China.

Europe is the company's next target. Dealer Tire Europe, GmbH, founded in 2022, started its activities in Germany at the beginning of the year with temporary premises, and has now officially moved to a logistics complex in Gernsheim, south of Frankfurt, which will soon occupy 25,000 square meters.