Bridgestone launches Newno tire brand

Bridgestone is adding a new brand to its tire lineup in 2023 with the launch of Newno series. Initially, Newno tires will be available only in Japan, with Bridgestone marketing them as "fuel-efficient tires" that provide "safer and more secure driving for a wide range of customers" as well as "low environmental impact".

Newno tires will make their domestic market debut on February 1 and will be available in 65 sizes for rim diameters ranging from 13 to 18 inches.