MMA fighter became the ambassador of the Arroyo brand

Wholesale Tire Distributors (WTD) announced that UFC fighter Marlon "Chito" Vera, "one of the most feared and respected fighters in the bantamweight division", has become the new ambassador of the Arroyo Tires brand, owned by the American trading company.

"In my career, I have had to work hard every day to stay on top," said Vera. "I know that Arroyo Tires always strive to provide the highest level of performance and reliability, which is what I do when I step into the octagon. I'm confident that they offer the best in their industry, and I'm excited to share that with fans."

As part of the collaboration with WTD, Vera will participate in various marketing campaigns, including social media. "He never gives up, even in the face of adversity, which aligns with Arroyo's commitment to offering tires designed to handle the toughest challenges," WTD noted.

In late 2024, WTD announced that Mexican Leo Santa Cruz, a four-division world champion, had also become an ambassador of the Arroyo brand. In addition, Los Angeles Dodgers player James Outman and automotive YouTube channel author Parker Nirenstein are also ambassadors of the tire brand.

"I know how important it is to trust something when it matters most," Vera said. "In the octagon, I trust my body and my team. On the road, I trust my tires. The Arroyo Tyres brand is able to provide that level of confidence, and I'm proud to represent it."

The Arroyo brand offers tires for passenger cars, SUVs, and pickup trucks, as well as for trucks and buses.