«Belshina» started producing premium winter tires
In the 2025/2026 season, the company "Belshina" released a new premium-class winter tire called Belshina Artmotion Snow Premium. This was reported by Anna Basarevskaya, head of the marketing research and strategic marketing bureau of the enterprise, according to BELTA.
"The design of the sidewall of the premium tires uses Belarusian graphic elements, such as ornaments, symbols, runes, and amulets," she noted. "The tires have a unique design and are also made using special rubber compounds according to the company's proprietary technology. We hope that in this winter season, Belarusian car owners will be able to appreciate our novelty."
The rubber compound of the new tires is made using the Magic Snow technology, which, according to the company, improves braking properties and handling on snow, ice, and wet asphalt, while also reducing rolling resistance and increasing fuel efficiency. In addition, the Nature Art technology was used to create the directional tread pattern, which increases resistance to aquaplaning and acoustic comfort, and the densely arranged bidirectional lamellas enhance grip over a wide temperature range.
The tires are available in three sizes: 185/65 R15, 205/55 R16, and 215/65 R16 (models PW-104, PW-102, and PW-101, respectively), and in the future, their number is planned to be increased to 16.
The head of the engineering and technical center of "Belshina", Sergei Kayushnikov, stated that the company is investing significant funds in expanding the range, and one of the latest innovations in the agricultural segment was tires suitable for operation at a reduced pressure level, which reduces pressure on the soil. In addition, the development of new tires for "Belji" is underway, and tests of special tires for electric cars are being completed.
"Innovative development is impossible without interaction with scientific organizations," Kayushnikov emphasized. "We actively cooperate with both the technical centers of Belarusian machine builders and scientific organizations of the Republic of Belarus, international scientific centers, in particular, with the Voronezh Technological University, the center of scientific thought of the People's Republic of China - the University of Science and Technology of Qingdao."
Anna Basarevskaya noted that at the moment, "Belshina" supplies about 40% of its products for export. "The main strategic markets for our enterprise are the Republic of Belarus and the Russian Federation," she said. "The Belarusian market accounts for about 60% of the total sales volume in value terms, and about 40% is exported. As for the domestic market, the company plans to increase its presence to 50% in the near future. Today, it already exceeds 40%."
According to her, the company's range includes more than 100 tire models for passenger cars, about 20 for commercial vehicles, 150 for trucks, including quarry dump trucks, as well as more than 90 for agricultural machinery.
About 90% of the export volume of Belarusian tires falls on the Russian market, and products are also supplied to such countries as Kazakhstan, Kyrgyzstan, Azerbaijan, Turkmenistan, Tajikistan, Bangladesh, Venezuela, etc.
"A fairly promising segment for us is the countries of Africa. Active work is underway to resume cooperation and increase sales volumes in such countries as Egypt, South Africa, Zimbabwe, and others."
"Belshina" also actively cooperates with Belarusian manufacturers of various equipment and is the main supplier of tires for such flagships of the local industry as BelAZ, MAZ, MTZ, "Gomselmash", and "Amkodor".