ZC Rubber strengthens its position in the European market: Westlake TBR conference in Madrid

ZC Rubber successfully held the Westlake TBR 2025 dealer conference in Madrid, gathering key European partners, including wholesalers, service providers, and major fleet operators. The main focus of the meeting was on the brand's long-term strategy in the European market and the development of fleet services as the main driver of growth.

Since Westlake Tyre entered the European market in 2014, the brand has shown steady growth. In 2024, more than 300,000 Westlake truck and bus tires were shipped to Europe, securing a market share of around 2.5% for the brand.