
The key to VikingContact 8's leadership
News of the release of new products from Continental has boosted the interest of many in the tire world. After the frank failure of the studded model IceContact 3, it cannot be denied that the non-studded model from Continental was an obvious leader. This was an excellent example of the difference between premium and budget tires, as the VikingContact 7 often outperformed studded tires from little-known brands on ice in terms of its characteristics.
The conclusion is unequivocal — the tire is extremely successful and worthy. The new product from Michelin gradually began to shift the non-studded leader of German origin from the leading positions. But here, everything is predictable, as more modern tires from flagship brands always slightly outperform their competitors due to more modern technical solutions. Moreover, the lag of Continental behind Michelin cannot be called significant. Everything is within 2-3%.

But here is the release of the VikingContact 8, where the manufacturer claims significant improvements in noise and energy consumption, while saying almost nothing about other characteristics. It is clear that these are the requirements of the current rapid development of electric vehicles, but still, it is interesting to see how much the new product has improved in terms of ice characteristics.
In any case, we will be watching with interest the tests of the new product and the results, as this should be the key to success for the next 5 years. This is exactly the periodicity with which major manufacturers update their flagship models.