Yokohama showcased three new tire models at a special track event for dealers

Recently, Yokohama held a special track day at the Formula 1 Nürburgring circuit in Germany to unveil three new tire models — ADVAN Sport V107, ADVAN Neova AD09, and Geolandar X-AT.

Official dealer partners from Europe were invited to the three-day event to test these outstanding new products. The event also marked the launch of a new broad campaign to build the Yokohama brand image in Europe.

Dealers were given the opportunity to drive and test the new models on specially adapted tracks. As part of the "Speed Handling" test on a section of the Grand Prix circuit, the ADVAN Sport V107 UHP and ADVAN Neova AD09 Sport & Track tires were compared, while separate "Wet & Dry/Slalom Handling" tests were conducted at the adjacent Driving Safety Center 2 track, where the ADVAN Sport V107 was compared to competitor tires and the ADVAN Neova AD09 was compared to the ADVAN AD08RS.