Tire makers make shoes. Why?

Most likely, you've come across shoes with famous brands on the sole at least once. Indeed, the familiar brands we know can be found on completely different shoe models. Today, we'll tell you why this is done.

We often encounter well-known tire brands on souvenir products such as hats, t-shirts, or pens. But shoes are a completely different story. And famous tire manufacturers won't just put their name on any shoe. It's not just about image; it's about the actual work of engineers.

So, what's special about branded soles?

It's logical to assume that the sole is made of high-quality rubber and provides unparalleled traction. This is partly true, but it's not the whole story.

Tire manufacturers take their developments very seriously. Often, the sole is divided into several parts and laid out according to functionality. This is done to use rubber with different properties in the right areas. Additionally, the manufacturer clearly separates the part of the sole that contacts the road from the part that doesn't contact either the foot or the road. This part is commonly called the intermediate part. Often, the material it's made of has more elastic properties. This can be either rubber or a special material like ethylene-vinyl acetate foam.

Thus, developers pursue two goals: to provide maximum traction on all types of surfaces and to give the shoe the necessary cushioning, which will have a positive impact on your health.

Yes, if you see the GOODYEAR brand name on a shoe, it's a different story, and it's related not so much to traction as to the shoe manufacturing method, which the famous American company was directly involved in.