Prometeon is the official sponsor of the Superbike World Championship

The Prometeon Tyre Group has become the official sponsor of WorldSBK, the world championship for production-based motorcycles. The signing of the multi-year agreement represents the first international sponsorship for Prometeon, a global player in the tyre market for the professional sector.

The choice of the FIM Superbike World Championship as a showcase for Prometeon's values was dictated by the synergy of values between the two organisations: innovation, technology and the pursuit of performance. Furthermore, Superbike's international reach, with 12 rounds taking place in 10 different countries, matches the Group's activities, which manufactures tyres on three continents, distributes them in over 150 countries and has around 8,000 employees representing over 40 different nationalities.