PRINX: Tires of the future at the IAA exhibition

At the IAA Transportation exhibition in Hanover, PRINX presented its current range of commercial vehicle tires, including the new XELERA EcoLine for long-haul transportation. This tire features X-Chip technology for data analysis during operation and is certified by TÜV SÜD. PRINX develops tires based on the "Future Ready Tyres" concept. The company actively engages with the European transport industry to understand its needs.

"IAA was a valuable opportunity to communicate with partners and showcase our plans," said Thomas Wolgemuth, Managing Director of PRINX Europe. Ari Salah, Marketing Manager at PRINX Europe, added: "We held productive discussions and received positive feedback from visitors. Our presence was further enhanced by the Garrett Trucksport team, PRINX's sponsor in the European championship."