Will the sale of Pirelli shares affect its support for Formula 1?
Everyone knows that Pirelli has been actively supporting motorsport. However, after the control over the package of shares was transferred to ChemChina, many are wondering - will this practice continue?
Having been the exclusive supplier of tire products for Formula 1 for many years, Pirelli's representatives have always offered the best tires for the needs of the competing teams. And, according to the head of Pirelli Motorsport Paul Hembery, this tradition is likely to continue.
Despite the fact that control over the company has been transferred to ChemChina representatives, for us, nothing has changed so far. We are working in the same mode," admitted the director of Pirelli Motorsport. And in the near foreseeable future, as Hembery believes, nothing will change.
The fact is that cooperation with F1 is one of the important marketing strategies for Pirelli. It contributes to increasing brand recognition, advancing it to higher positions in the market. This fact is well understood by Chinese shareholders, so it is unlikely that support for motorsport will cease abruptly.
Having been the exclusive supplier of tire products for Formula 1 for many years, Pirelli's representatives have always offered the best tires for the needs of the competing teams. And, according to the head of Pirelli Motorsport Paul Hembery, this tradition is likely to continue.
Despite the fact that control over the company has been transferred to ChemChina representatives, for us, nothing has changed so far. We are working in the same mode," admitted the director of Pirelli Motorsport. And in the near foreseeable future, as Hembery believes, nothing will change.
The fact is that cooperation with F1 is one of the important marketing strategies for Pirelli. It contributes to increasing brand recognition, advancing it to higher positions in the market. This fact is well understood by Chinese shareholders, so it is unlikely that support for motorsport will cease abruptly.