Under the Cordiant brand, spark plugs will be produced
The Cordiant holding has announced that spark plugs, which were previously produced at the Engels plant under the Boscsh brand until April 2023, will now be offered under the Cordiant brand. It is noted that the transformation of Cordiant into an umbrella brand is due to the strategy of expanding the holding's presence in the automotive components market, and currently, in addition to five tire plants, it includes plants for the production of spark plugs in Engels, plastic components in Dzerzhinsk, tubes for air conditioning and braking systems in Kaluga, and others.
In 2023, the Engels plant, as part of a deal with Bosch, was acquired by the S8 Capital holding, which also acquired the Cordiant company at the same time. Since the summer of 2024, LLC Engels Spark Plugs has been under the management of the Cordiant holding, and in the fall of the same year, it became part of Severgroup along with the holding itself.
Cordiant notes that the Engels plant is one of the world's leading and Russia's only specialized full-cycle enterprise producing a wide range of spark plugs, with a capacity of up to 100 million units of products intended for manufacturers and users of power gas turbine units, engine manufacturers, service centers of car companies and independent service enterprises, as well as retail dealers.
"Among our tasks is not only leadership in the tire market but also strengthening our position in the automotive components market," said Cordiant's General Director Vadim Volodin. "We aim to meet the growing demand of the domestic consumer - both in the mass and premium segments. Among our priorities in the production of automotive components is the expansion of the product line with a focus on high-quality products, meeting the requests of car owners of all brands and regions of origin, and 100% coverage of the country's current vehicle fleet."
According to Volodin, "the strength of the Cordiant brand will allow spark plugs, previously produced under the Bosch brand, to strengthen their position in the market and attract new partners and customers."
The Engels plant's assortment includes spark plugs using special nickel and yttrium-based alloys, multi-electrode spark plugs, as well as spark plugs using precious metals: platinum and iridium alloys, which increase the lifespan of the products. The enterprise also continues to produce mid-range spark plugs under the EZ brand.
Cordiant cites data from the Ministry of Industry and Trade, according to which the share of illegal turnover of spark plugs on the Russian market reaches 74%, and in the online segment exceeds 90%. One of the measures to protect consumers from counterfeits may be digital labeling, and in August 2025, LLC Engels Spark Plugs, together with CRPT (operator of the "Honest Sign" system) and the integrator "Global Printing Systems", presented the results of a successful experiment on labeling spark plugs in individual packages. It is reported that the testing confirmed the possibility of using laser application for labeling this type of product, and "the introduction of digital identification of spark plugs to protect the market from counterfeits corresponds to the state policy of increasing the potential of the automotive industry and expanding local production".