Pirelli Design presents two new clothing collections

The Pirelli Design division, which, for example, engages in licensed collaborations with prestigious manufacturers of various goods, from skis and watches to speakers and exercise bikes, is launching a new "lifestyle project" under which the renowned designer Denis Dekovic has created two capsule clothing collections called Racing Team and The Cal.

Dekovic has over 30 years of experience in designing sports clothing, and his collaboration with Pirelli began in March last year with the release of special podium baseball caps for Formula 1 drivers.

The Racing Team capsule collection, inspired by Pirelli's participation in racing, was presented on the eve of the current Milan Fashion Week, and it is already available for purchase. Sales of models from The Cal collection, dedicated to the company's famous calendar, will start in October.

According to Dekovic, "the idea was simple: to take basic items that everyone likes - a t-shirt, a hoodie, a university jacket - and transform them through the mastery of execution and attention to detail." "We have reworked each item, giving them a modern 'unisex look', used modern materials of the highest quality to improve durability, and paid attention to every stitch. All models are decorated with graphics dedicated to Pirelli's heritage, as well as its present and future," the designer said.

Marco Maria Tronchetti Provera, Senior Vice President of Pirelli Design, added that "the collaboration with Denis Dekovic opens a new chapter for Pirelli in the lifestyle sphere". "Denis has done an excellent job: each model and every aspect of the new collection reflects our relentless pursuit of innovation, which has always distinguished us," he said. "The new line fits perfectly into the identity of our brand, which has always been known internationally for its love of style and glamour - things that have such a strong appeal to the young generation and, therefore, can strengthen their connection with the world of Pirelli".