Nexen holds a tire dealer conference at the Allianz Stadium with "Juventus"

At the end of June 2024, the first Nexen InnoForum was held at the Allianz Stadium in Turin, organized in conjunction with the Juventus football club.

The event, organized as a dealer conference for direct retail sellers from all over Italy, reportedly marked an important milestone in the partnership between Nexen Tire and Juventus, which began almost a year ago. The dealer conference brought together a total of over 70 participants from all over Italy.