Nexen held the "Purple Summit 2025" in Munich

Nexen Tire held its global partnership event called "Purple Summit 2025" in Munich, Germany from April 25 to 27.

Since 2016, Nexen has used the Purple Summit as a "key marketing platform" to communicate with "main partners from around the world to share its long-term vision and joint roadmap". This year, the event was held in Germany for the first time, following the company's recent partnership with the football club "Bayern" (Munich).