The most popular Kama Tyres tires have been named online
In Kama Tyres, the most popular passenger and truck tires were named in online sales channels: marketplaces, digital partner platforms, and B2B orders in June of this year.
In the passenger segment, the most in-demand were summer tires for urban and suburban use: Viatti Bosco H/T, Kama Breeze, and Kama 365, and Timur Sharipov, Executive Director of TD "Kama", notes that "analyzing online demand helps us to promptly track customer preferences in real-time. Summer models for everyday use consistently show interest from users of digital channels, and this corresponds to the overall structure of seasonal demand".
Viatti Bosco H/T are tires for crossovers and SUVs, developed primarily for use on paved roads and, as the manufacturer claims, distinguished by high grip in the rain, as well as good directional stability and ride comfort.
Kama Breeze tires were introduced back in 2011, but still retain their popularity among Russian car owners. The model is designed for use both in cities and on out-of-town routes, with the main advantages being low noise, reliable behavior in turns, and durability.
Kama 365 is a summer tire with an increased operating temperature range, which allows it to adapt to changing weather conditions. In addition, the popularity of the model, as stated in Kama Tyres, is also due to its high level of comfort and economy.
In the truck tire market, the record-breakers in Kama Tyres' online sales in June were models with a full metal cord structure, since "buyers chose models that combine high resource, stable traction, and the possibility of restoration".
"The category of truck tires has always been characterized by a pragmatic approach to selection, — notes Sharipov. — Decisions are made based on operational reliability, predictability of resource, universality of application, and the possibility of restoration, which allows increasing the mileage of the tire to 700 thousand kilometers. We also note that online channels are increasingly being used as a full-fledged tool for planned purchases".
The leader in demand was the all-position tire Kama NU 301, created for transport operated mainly in urban conditions. Large blocks are designed to improve load resistance, while the symmetrical 5-rib pattern is designed to reduce rolling resistance, and deep grooves reduce the risk of aquaplaning.
The second place was taken by the trailer Kama NT 202 for transportation on local and regional roads. The updated rubber compound helped improve traction and wear resistance of the tread, four deep channels are responsible for quick water removal, and reinforced shoulder areas increase stability and resistance to skidding.
On the third line were the Kama NF 202 tires for the steering axle of tractors used in intercity and regional transportation. The pattern with five wide ribs increases traction, while also reducing rolling resistance, and longitudinal grooves with toothed walls and wavy lamellas improve performance on wet surfaces.
