A new CEO of Yokohama-ATG has been named

Angelo Noronha, who currently heads the sales department of Yokohama-ATG, will take over as president and CEO of the off-highway tire manufacturer, part of Yokohama Rubber, from January 1, 2025, the company announced.

"Angelo has been with Y-ATG for over 15 years and has consistently delivered successes in all the departments he has led," noted Nitin Mantri, operational co-director of Yokohama. "His extensive industry knowledge, strategic thinking, and excellent track record make him an excellent candidate to lead Y-ATG".

Y-ATG designs and manufactures specialty tires for a wide range of applications, including agriculture, construction, earthmoving, mining, ports, and more, with a portfolio that includes brands such as Alliance, Galaxy, and Primex.

The Alliance brand has been in existence for 70 years and is present in the segments of tires for agricultural and forestry equipment, while the Galaxy brand offers tires for the construction industry and earthmoving. In total, the company produces over 4,000 tire sizes for the aftermarket and original equipment segments.