Start of tire production under the Prometeon brand for the European market

Following its launch in Egypt in early May 2024 and its debut in the UK in late May, Prometeon Tyre Group has begun producing tires under the Prometeon brand for the European market. On October 4, 2024, Prometeon Tyre Group released its first tires under the Serie 02 Prometeon brand for major European markets, the UK, and Turkey. 

The launch, which took place in Turkey, continues the expansion that began with the production and distribution of Serie 02 tires in Egypt earlier this year, targeting African and Middle Eastern markets. The transition to the new brand will be gradual in Europe, Turkey, and the UK, and the new R02 range, designed for regional applications, will be available from October.