Maxxis launches a new brand

Taiwanese Maxxis adds a new brand to its portfolio for the global market called Approach, with tires that the company says are designed for premium vehicles.

At the initial stage, the brand's range will include two product lines, and for owners of sports cars and crossovers, the Approach AU6 and AU6 Pro tires have been developed, featuring asymmetric tread patterns designed to simultaneously improve handling, water drainage speed, noise reduction, and comfort, while those who prefer a calm driving style can choose the AH6 and AH6 Pro models, equipped with a special sidewall design that softens impacts and also features reduced noise. Additionally, the tires from the second line have a wear resistance index of 700, which, in combination with reduced noise, makes them a good choice for electric cars, which increase the load on tires due to increased mass and torque.

The tread patterns of at least two tires were taken from the models of the main brand, and the Appoach AU6 received the design from Maxxis Victra Sport 5, and the Approach AH6 Pro - from Maxxis Premitra HP5 (while the AU6 Pro is very similar to Michelin Primacy 4).

Maxxis notes that during the development of the new tires, the needs and expectations of premium vehicle owners were carefully studied, which allows the company to ensure the maximum degree of consumer satisfaction.

"By applying a customer-oriented approach, introducing new innovations, and striving to combine the highest level of performance with acoustic and mechanical comfort, we can provide premium vehicle owners with the best driving experiences and make every trip unforgettable," the company says.

Sales of Approach tires will be carried out worldwide, including in China, North America, Southeast Asia, Europe, and so on.

Images: tirechina.net