Michael Welch plans to launch Rolo Tires in Europe

Renowned entrepreneur Michael Welch, founder of the Blackcircles brand, has announced the launch of premium Rolo tires in Europe. The new brand is focused on making high-quality tires accessible to ordinary drivers. After 20 years of working in the automotive industry worldwide, Welch believes that the market has changed its approach to premium tires: consumers now demand a combination of quality and price.

The launch is planned in six countries: France, Germany, Italy, Poland, Spain, and the United Kingdom, as early as the first quarter of 2027. Expansion to North America is planned for 2028. The first models are summer and all-season tires:

• Rolo 1 — for everyday driving.
• Rolo 2 — UHP (ultra-high performance).
• Rolo T — for 4x4 and light commercial vehicles.