Linglong has become a partner of Real Madrid

Linglong Tire, which has recently signed a sponsorship agreement with the London football club "Chelsea", has announced that it has also become a partner of the Madrid "Real", adding that "this cross-border cooperation will become an important element in the process of internationalization of the Linglong brand".

Through its partnership with "Real", which has a huge fan base around the world, the Chinese tire manufacturer intends to improve the recognition and reputation of its brand in the international market. As part of the cooperation, the company will carry out various marketing initiatives to "explore new models of sports marketing" and "contribute to the development of sports".

"For us, it is a great honor to become a strategic partner of a club of such a high level as "Real Madrid" - said Wang Feng, Chairman of the Board and CEO of Linglong. - This is not only a confirmation of the strength of the Linglong Tire brand, but also a new stage in our internationalization. We are confident that through joint efforts, we will achieve new successes and be able to surprise consumers around the world".

Not so long ago, Linglong launched a plant in Serbia, becoming the first Chinese tire company to localize production in Europe.

Photo: realmadrid.com.