Kumho becomes the official tire partner of AC Milan

Kumho Tire has become the official tire partner of AC Milan as part of a new long-term partnership that sees the South Korean manufacturer become one of the club's premium partners.

Kumho has replaced its compatriot Nexen, which had previously partnered with the club. All three of South Korea's global tire makers, led by Hankook, have utilized the marketing opportunities provided by elite football to increase brand awareness and premiumization strategy in Europe and beyond.