Kumho has become a partner of FC Eintracht

Kumho Tire has signed a sponsorship agreement with German football club "Eintracht" during a special ceremony held at the company's home stadium "Deutsche Bank Park" in Frankfurt am Main. 

Under the terms of the new agreement, Kumho will display its corporate logo at the club's games in Frankfurt, on the team's website, and so on, and also plans to conduct various initiatives for direct interaction with Eintracht fans, with the company's overall goal being to improve its position in the German and European markets as a whole.

In Kumho, it is noted that over the past five years, the company's sales in Europe have been steadily growing by more than 20% per year, and in 2024, a growth of 44% was recorded, which "became possible due to the research and development strategy taking into account the characteristics of the local market". In addition, Kumho tires have recently received high ratings in ADAC and Auto Bild tests in Germany.

"We are very pleased to have become partners with Eintracht, one of the most popular football clubs in the world," said Jeon Il-taek, President and CEO of Kumho. "As part of our cooperation with the club, we will implement various initiatives to increase the recognition of the Kumho Tire brand in the global market, including in Germany, and improve its premium status".

Axel Hellmann, Chairman of the Board of Eintracht, added that "thanks to this partnership, we hope to further strengthen our positions as premium brands together with Kumho".