All-season, but not all-weather - that's how Michelin characterizes its products
The novelty - CrossClimate tires, - recently appeared on the market with a light submission of the Michelin brand, was officially presented on March 2 as part of the Geneva Motor Show. Moreover, during the official demonstration, the brand's representatives persistently emphasized that this is not an all-season, but a four-season product.
According to Michelin management, the positioning of the novelty in the market was initially well thought out by marketers. This is not an all-season tire that you can buy and travel in your car to any point on the planet. No. This is a year-round tire, directly developed to occupy its niche in the European market of countries with a more temperate climate.
One of such countries is the UK, so it's not surprising that the first shipments of the novelty will be made to the British market. However, Michelin's strategy implies a much broader coverage than just the market of this state. So, in the near future, CrossClimate will be available in any European country.
According to Michelin management, the positioning of the novelty in the market was initially well thought out by marketers. This is not an all-season tire that you can buy and travel in your car to any point on the planet. No. This is a year-round tire, directly developed to occupy its niche in the European market of countries with a more temperate climate.
One of such countries is the UK, so it's not surprising that the first shipments of the novelty will be made to the British market. However, Michelin's strategy implies a much broader coverage than just the market of this state. So, in the near future, CrossClimate will be available in any European country.