Cordiant to participate in the ProDriving auto festival

In 2025, VDNH is reviving the tradition of automotive exhibitions, which have historically taken place on its grounds, and on August 2-3, the "Prodvizhenie" auto festival will be held, timed to coincide with the "birthday" of the exhibition, which was opened on August 1, 1939. Over two days, VDNH will host the largest automotive exposition in Russia in recent years, and one of the event's partners will be the Cordiant holding, which will present stands of its Cordiant and Gislaved brands Cordiant and Gislaved.

Cordiant will also showcase unique exhibits from the Yaroslavl Tire Plant Museum, and visitors will be able to see, among other things, a polyurethane tire produced in the 1980s; rare clocks with a "tire" design, created for participants of the XVII Congress of the All-Union Communist Party of Bolsheviks in 1934; a recently discovered aircraft tire from World War II near Tver; a rare tire for the ZIS car, etc.

The current range will be represented, in particular, by the flagship models Cordiant Gravity and Gislaved PremiumControl for passenger cars and crossovers, the latter of which belongs to the premium segment.

"Cordiant holding is today one of the leaders of the domestic tire industry, inextricably linked with the automotive industry," noted the company's CEO, Vadim Volodin. "The participation of Cordiant and Gislaved in the VDNH "Prodvizhenie" auto festival is not only an excellent opportunity to introduce the audience to the current brand lines that meet modern quality and safety standards, but also a good way to share the history of the development of tire production, which we carefully preserve at the Yaroslavl Tire Plant Museum - the only tire-themed museum in the country".

The Yaroslavl plant, founded in 1932, marked the beginning of the formation of the domestic tire industry. The museum's collection includes exhibits that reflect the stages of development of both the enterprise and the industry as a whole, and a traveling exhibition will be organized for the first time.

Currently, the Yaroslavl plant is part of the Cordiant holding and produces passenger and truck tires under the Cordiant and Cordiant Professional brands, respectively.