"Cordiant" presents updated corporate values
The "Cordiant" holding has introduced updated corporate values, which are denoted by the abbreviation CORD (Customer, Responsibility, Result, Trust), repeating the name of the reinforcing layer in the tire structure.
As the company says, CORD is "a reflection of the holding's philosophy: responsible business management with ambitious goals and a focus on customer requests, based on mutual respect and trust in the team".
In "Cordiant", they add that since 2023, the holding has undergone significant transformation, and the purchase of the former Russian plants of Bridgestone and Continental has allowed to increase production capacity almost twofold - to 14 million tires per year - and "raise the company to a new level of development".
"Such rapid scaling of the business has shown: it's time for new guidelines - the holding has "outgrown" the corporate values that were in effect at "Cordiant" in previous years", - they note in the company, adding that the updated values "reflect the principles of business management, approach to interaction with partners and team building, long-term goals and attitude to employees".
"The new values are not accidentally formed by the acronym CORD, which is part of the holding's name and is an integral part of the company's main product - the tire, - they note in "Cordiant". - The cord consists of many intertwined threads that form the framework of the tire, - just like the 8,000 employees of "Cordiant" ensure the stable operation of the company through hard teamwork. Just as the cord gives the tire strength, flexibility and durability under any load - so the collective of the holding serves as its internal core, allowing it to effectively cope with any challenges".
The CEO of the holding, Dmitry Gorbachev, called the update of corporate values a "natural evolutionary process", in which "the continuity of the best traditions is preserved when introducing new guidelines".
"The success of our business depends on the common understanding of prospects, the desire to ensure comfort and stability for both the person buying our products or receiving our services, and the employee working in the office and in production, - he said. - In their unity, the principles of CORD are the basis of all decisions made in the holding when developing a business strategy and its implementation. They help to effectively plan work, evaluate results, adjust tasks and processes on the go, as well as build fruitful interaction both within the company and outside it".