Michelin has become the winner in the "Superbrand" category
The UK's top automotive product has recently been named as Michelin's products. The company won the "Superbrand" award in the automotive category as voted by consumers in 2015. Other notable companies that were in the running for the award included Bridgestone, Continental Dunlop, Goodyear, and Pirelli. In addition to tire manufacturers, TomTom navigators and TurtleWax car care products also stood out.
The winner was announced after 2,500 British consumers evaluated products from 1,500 brands. The main criteria that the surveyed Brits relied on when naming their favorites were quality, reliability, and distinctive features. According to one of the Superbrands leaders, the task was not an easy one for the surveyed consumers.
"The UK has a fragmented market with high competition in most consumer sectors, so companies operating within it must maintain high-quality activities," the speaker noted. "As a result, most brands plan their activities to work on their reputation." So, it's no surprise that it was quite difficult for consumers to choose the best of the best.
It's worth noting that the "Superbrand" nomination is extremely prestigious. It is a direct recognition of the company's merits, an indicator of its stability and enormous potential. Companies do not make it to the shortlist just like that or for money, but only based on consumer recommendations. This contributes to the high credibility of the result.
"A brand is much more than just a name or logo. It's everything the company does, has done, and will do. And it's great to receive an award that reflects success," emphasized David Johnson, Chief PR Manager of Michelin's UK branch.
The winner was announced after 2,500 British consumers evaluated products from 1,500 brands. The main criteria that the surveyed Brits relied on when naming their favorites were quality, reliability, and distinctive features. According to one of the Superbrands leaders, the task was not an easy one for the surveyed consumers.
"The UK has a fragmented market with high competition in most consumer sectors, so companies operating within it must maintain high-quality activities," the speaker noted. "As a result, most brands plan their activities to work on their reputation." So, it's no surprise that it was quite difficult for consumers to choose the best of the best.
It's worth noting that the "Superbrand" nomination is extremely prestigious. It is a direct recognition of the company's merits, an indicator of its stability and enormous potential. Companies do not make it to the shortlist just like that or for money, but only based on consumer recommendations. This contributes to the high credibility of the result.
"A brand is much more than just a name or logo. It's everything the company does, has done, and will do. And it's great to receive an award that reflects success," emphasized David Johnson, Chief PR Manager of Michelin's UK branch.