Kimi Räikkönen has become the brand ambassador of Nokian

Nokian Tyres has chosen the famous racer Kimi Räikkönen as its new partner, with the collaboration expected to increase the recognition of the Finnish tire brand on an international level.

"I'm glad to be working with Nokian Tyres - a brand that I remember from the times when my parents took me to karting tracks, long before I had a driver's license," Räikkönen noted. "Nokian Tyres is a cult Finnish brand, and I'm glad to be telling the world about these great tires."

Räikkönen, known worldwide as "The Iceman", became the Formula 1 champion in 2007 as part of Ferrari and has participated in 349 Grands Prix over his 20-year career, achieving 21 wins and 103 podium finishes. "Known for his calm and straightforward driving style, as well as exceptional skill, Räikkönen remains one of the iconic figures in the history of motorsport," Nokian noted.

"Some collaborations are just meant to be, and this is one of them," said Tiina Frelander, Nokian's Vice President of Brand, Marketing, and Communications. "Kimi Räikkönen and Nokian Tyres share the same DNA: Finnish roots, uncompromising toughness, and the ability to succeed under pressure."