AI created an advert for Ikon Tyres

The Okkam Creative agency has presented a new commercial for Ikon Tyres, which was completely created with the help of artificial intelligence and plays on the slogan of the advertising campaign "Even if the world turns upside down. Ikon Tyres grip like before".

The video is dedicated to the flagship model of Ikon winter tires - the studded Ikon Autograph Ice 9 (analog of Nokian Hakkapeliitta 9), and Okkam says that they proposed "to hyperbolize the sensations of extreme driving - to show an unrealistic world that sends the viewer to the universes of Hollywood fantasy directors".

With the help of artificial intelligence, a "fantastic landscape full of unexpected obstacles" was created. "The audience sees an icy city that arises from emptiness and can change or turn over at any moment, representing serious challenges for the hero and the tires. However, thanks to the unique grip properties, Ikon Tyres confidently hold the car," the agency adds.

It is also reported that the technologies of the new generation helped to achieve a smooth and high-quality picture, as well as significantly accelerated the process of creating the commercial, reducing costs. You can watch the video here.

"The goal of this campaign is not only to demonstrate the grip capabilities of the tires in the video but also to strengthen the image of Ikon Tyres as a flagship of technological solutions in the Russian tire market," emphasized Anna Mironovskaya, head of the "Branding and Advertising" direction of Ikon Tyres. - Thanks to AI, it was possible to create a commercial that highlights their innovation and strengthens our position as an industry leader".

Earlier, Okkam also created a video for Ikon with the participation of figure skater Alina Zagitova.